In 2012, Shanghai Municipal Government issued Shanghai Intellectual Property Strategy Outline (2011-2020) (hereinafter referred to as Strategy Outline), put forward the grand goal of building the intellectual property center city in the Asia Pacific region, and opened the new page of the development of the intellectual property by discussion and adoption in the meetings held by Shanghai Municipal Party Committee and Shanghai Municipal Government.

Intellectual Property Policy

In the aspect of intellectual property overall strategy design, Shanghai Municipal Government issued a new round of Strategy Outline , put forward the development goal of striving to build Shanghai into the intellectual property center city in the Asia Pacific region of “Aggregating Innovative Elements, Completing the Protection System, Improving the Service System, Gathering the High-end Talents” to the year of 2020, and identified the keys and main measures of development of future intellectual property.

In the aspect of strengthening the intellectual property protection work of the construction of the international trade center, Shanghai Municipal People’s Congress passed Regulations of Shanghai Municipality on Promoting the Construction of the International Trade Center, put forward a series of measures of strengthening the intellectual property protection work including the long-term mechanism to improve the intellectual property protection related to the trade, work mechanism to build the overseas intellectual property protection and assistance of the enterprise, award mechanism to building the reporting and complaints of violations of the intellectual property, strengthening the intellectual property protection of convention and exhibition and so on, and made efforts to create a good trade development environment for Shanghai.

In the aspect of strengthening the protection of the famous trade and brand construction, Shanghai Municipal Government announced Measures for the Recognition and Protection of Famous Trademarks in Shanghai for specifying the recognition work of Shanghai famous trademarks and strengthening the cultivation and protection of the famous trademarks. Shanghai Municipal Administration for Industry and Commerce formulated Implementation of Shanghai Trademark Development Outline in Medium and Long Term (2011-2020) which promoted the implementation of trademark strategic of Shanghai, further improved the creation, use, protection and management ability of trademark of the enterprise, and created a better trademark development and protection environment. The Municipal Economic and Information Committee, Commission of Commerce, Finance Bureau, Copyright Bureau, Quality and Technology Supervision Bureau and other departments jointly compiled and launched Suggestions about Shanghai Strengthening the Brand Construction and Measures on Shanghai Accelerating the Indigenous Brand Construction Special Funds.

In the aspect of improving the patent quality and patent comprehensive ability, The Shanghai Intellectual Property Administration and Shanghai Finance Bureau jointly revised Measures on Shanghai Patent Subsidization, adjusted the subsidization way, identified the subsidization keys, expanded the subsidization scope, strengthen the subsidization efforts, and made the keys of the subsidization policy tilt to improvement of the patent quality and the comprehensive ability of utilization, protection, management of the enterprise patent; announced Shanghai Patent General Subsidization Application Guide (Trial) and Administrative Measures on Shanghai Patent Subsidization Funds, and specified the audit and operation of the patent subsidization; issued Interim Measures on Identification and Management of Pilot Demonstration Enterprise of Shanghai Enterprises and Public Institutions Patent Work (Trial), and further standardized the patent work management of the enterprises and public institutions.

In the aspect of strengthening the intellectual property work of strategic new industry, Shanghai Municipal Development and Reform Commission complied and launched Administrative Measures on Special Funds of Shanghai’s Strategic New Industry Development and its supporting documents to support the creation, utilization and protection of the self-owned intellectual property and encourage the enterprise to establish the patent union; issued the Implementation and Management Rules of High-tech Service Industry Special Project of Shanghai’s Strategic New Industry to support the development of the high-tech service industry projects including the intellectual property service industry.

In the aspect of promoting the intellectual property transformation, Shanghai Municipal Education Committee issued Notice about Developing Shanghai University Technology Transfer Center Pilot Construction Work, and accelerated to build and improve the university technology transfer system. Shanghai Municipal Agricultural Commission drafted Implementation Measures on Subsidization after Shanghai Breeding New Species of Crops (Draft) to encourage the individuals and enterprises to carry out the market-oriented commercial breeding, and gave the subsidization after obtaining, using and converting the self-owned intellectual property.

Shanghai Intellectual Property Administration, Shanghai Commission of Commerce jointly issued Suggestions about Strengthening the Intellectual Property Work of Service Outsourcing Industry of Shanghai, and guided the relevant enterprises to manage and protect the intellectual property in the service outsourcing business.

Intellectual Property Creation

By the implementation of the intellectual property strategy, the intellectual property creation ability of enterprises and public institutions was improved significantly. In 2012, the quantity and quality of the intellectual property of Shanghai continued to maintain a steady upward trend.

The amount of the annual patent application was 82,682 including the invention patent applications of 37,139, rising 15.5％ year on year. The amount of patent granted was 51,508 including the amount of invention patent granted of 11,379, 24.2％ more than that in 2011. The amount of PCT application was 1,024, with an increase of 20.9%. By the end of 2012, the amount of effective invention patent in Shanghai had been 40,309, 29.5% more than that of 2011; The invention patent owned by per ten thousand people was 17.2 (Calculated by the permanent resident population of 23.5 million in Shanghai), and achieved the goal of “the invention patent owned by per ten thousand people in Shanghai reaches 16 by the end of 2012” proposed by Shanghai Municipal Government.

By the end of 2012, the total amount of the effective trademarks in Shanghai was 316,442, and the amount of the trademark approval registration is 59,679, increasing 3,139 year on year; the amount of Chinese Well-known Trademark was 134, increasing 13 year on year; the amount of the famous trademark in Shanghai was 1,038, rising 13.2% year on year.

The amount of the general works was 70,633, rising 19.5 times year on year, and taking up 10.27% of the national total; the amount of the registration cases for computer software was 12,814, rising 22.9% year on year, and taking up 9.2% of the national total.

The amount of integrated circuit layout design registration was 406, rising 34.89% year on year and taking up 25.2% of the national total. The accumulated amount of the obtained integrated circuit layout design registration was 1,767, taking up 27.2% of the national total.

The amount of applied new species of plants was 37, increasing 11 year on year; Authorized 5.

Built 67 pilot “Shanghai Industrial Technology Innovation Strategic Alliances” led by the leading enterprises in the industry and participated by the universities, scientific research institutes and enterprises in the industry, overcame a batch of industrial generic technology, developed 76 kinds of new products, obtained 148 authorized invention patents, 47 utility model patents, 64 software copyrights, 15 integrated circuit layout, and formed 20 national standards and 62 industrial standards; Shanghai Municipal Urban and Rural Construction and Transportation Commission implemented the major scientific research projects and improved the innovation capability, and the major scientific research projects obtained 76 invention patents and 22 utility model patents in 2012.

Intellectual Property Utilization

Members of Shanghai Intellectual Property Joint Committee focused on the key industries and helped boost the conversion and utilization of intellectual property by multiple measures.

The Industrial Technology Innovation Strategic Alliance promoted and organized by Shanghai Municipal Science and Technology Commission and other relevant departments formed 24 sets of new devices and equipments, built 8 projects including 55 pilot production lines, the direct product income brought by the alliance technology research achievements was about 10.8 billion Yuan, and the technical income was about 280 million Yuan.

Shanghai Municipal Economic and Information Committee and other departments continued to carry out the identification work of the new patented products, “Class 660MW Ultra-supercritical Boiler” and total 45 products were identified as the new patented products of Shanghai in 2012.

Shanghai Commission of Commerce strengthened the intellectual property work of the import and export links, the total contract amount of the imported technology is 4.346 billion dollars including the patent, proprietary technology and other contracts of 1.521 billion dollars; the total contract amount of the exported technology is 2.588 billion dollars including the patent, proprietary technology of 558 million dollars.

Shanghai Municipal Public Health Bureau built “Shanghai Medicine and Health Technology Transfer Service Platform”, at present, they had 130 health systems and enterprise members, collected 120 conversion projects, and promoted 5 projects.

Shanghai Intellectual Property Administration organized the event of 6^th Shanghai Patent Week with the theme of “Patent Protecting Innovation, Intelligence Changing the Life”, it involved in seven patent projects including the bio-medicine, machinery manufacturing and other fields which reached the transaction or intent transaction, both volume totalled 106 million Yuan; the IP Service Center under Shanghai Intellectual Property Administration screened and recommended more than 100 patent technology projects to participate in the patent technology exhibition and transaction activities of this city and the brother companies of other provinces and cities, and there were nearly 20 projects which had been entered into a collaboration.

According to the statistics, Shanghai completed 242 patent implementation licensing contracts involving in the total contract amount of 686 million Yuan, and completed 54 technical contracts identification involving in the contract transaction amount of 1.363 billion Yuan. In addition, relevant departments also promoted the five districts including Pudong, Xuhui, Minhang, Yangpu and Zhabei to carry out the intellectual property pledge financing pilot work deeply, and there were 80 enterprise which obtained the intellectual property pledge loan of 232 million Yuan.

Intellectual Property Protection

Members of Shanghai Intellectual Property Joint Committee and government at district/county level all implemented the decision and deployment of the State Council to actively join in the Special Operation against IPR Infringement and Counterfeiting, further optimize the intellectual property protection environment.

1. Judicial Protection.

The courts of the city made efforts to strengthen the intellectual property judicial protection, played the leading role of the judicial protection intellectual property actively, accepted 4,575 IPR civil cases of first and second trial, and tried & convicted 4,534 cases, rising respectively 44.8% and 43.0% year on year; The courts accepted and heard 3,420 first trial IPR civil cases and convicted 3,404 cases, rising respectively 42.9% and 41.1% year on year; Accepted 557 intellectual property civil cases of the second instance, concluded 564 cases, rising 19.3%, 22.3% year on year separately. In the trial, the courts of the city adhered to comprehensive compensation principle, sentenced the infringer to compensate the economic losses and reasonable cost of rights to the obligee, and promoted the innovation and fair competition. Accepted 586 intellectual property criminal cases of the first instance, concluded 550 cases, rising 117.8%, 100.0% year on year separately; Accepted 8 intellectual property criminal cases of the second instance, concluded 13 cases, decreasing 68.0%, 23.5% year on year separately; sentenced 469 intellectual property criminal cases and 821 people, in the aspect of sentencing, 25 people were sentenced the imprisonment of more than 3 years and less than 7 years, 88 people of the imprisonment of less than 3 years, and detent 29 people (excluding the applicable probation). Accepted 4 intellectual property criminal cases of the first instance, concluded 3 cases. In case of significant growth of accepted cases, the clearance rate of the intellectual property line reached 99.2%; the litigation cancellation rate in the first trial was 85.9%, rising 3.4% year on year; the clearance rate in the trial period was 96.7%, rising 0.1% year on year; the litigation cancellation rate of the civil cases was 64.8%, rising 2.2% year on year. The courts found, heard, convicted a number of new types of cases and hard cases with the demonstration significance in the aspect of legal application, such as: for the case that Hu Jinqing, etc. litigated copyright disputes of the animation image “Calabash Brothers” of Shanghai Animation Film Studio, this cases is selected as the first batch of reference case issued by the High People’s Court; Shanghai High People’s Court was awarded “World Intellectual Property Organization Copyright Gold Medal (China) Protection Award of 2012”. The Procuratorial Organ made further promotion for professional case-handling, strengthened the centralized public prosecution, and improved the effectiveness to combat the crimes. The Investigation and Supervision Department of Local People's Procuratorate accepted 288 suspected infringement intellectual property cases involving in 452 people, rising 21% and 8% year on year, approved to arrest 349 people in 239 cases, rising 13% year on year. The public prosecution department under People's Procuratorate accepted 1037 cases of IPR infringement involving 2101 people, rising 135% and 147% year on year, 584 cases relating to 977 people were taken to public prosecution, rising 142% and 82% year on year.

2. Administrative Protection.

The municipal administrative authorities improved the law enforcement mechanism, strengthened the market supervision, and continued to maintain the high-pressure situation of operations against IPR Infringement and Counterfeiting and other violations.

Shanghai Municipal Commission of Commerce focused on playing the special work mechanism role in operations against IPR Infringement and Counterfeiting, and issued Rules of Leading Group of Operations against IPR Infringement and Counterfeiting of Shanghai and Keys of Operations against IPR Infringement and Counterfeiting of Shanghai of 2012; undertook the conference of connection work of the administrative law enforcement and criminal justice of national operations against IPR Infringement and Counterfeiting, emphasized to improve the law enforcement ability by strengthening the connection of administrative law enforcement and criminal justice.

Members of General Office of Shanghai Intellectual Property Joint Committee take Wujiaochang Street of Yangpu District and Hunan Road Street of Xuhui District as the pilot and started Shanghai community intellectual property protection long-term mechanism construction pilot work.

The Local Police take the infringement, production and sales fake and inferior food, medicines, health products, alcohol and tobacco products, daily necessities and other violations which infringed the intellectual property and harmed the health and safety of the people seriously and had the strong social reflection, and launched the actions against infringement and Counterfeiting inter-provincial and city group battle together with a number of provinces and cities, put 1282 different infringement and Counterfeiting criminal cases on record; uncovered 1043 cases, arrested 2409 criminal suspects; the value of seized infringing products and illicit goods is nearly 300 million Yuan.

Shanghai Municipal Administration for Industry and Commerce carried out 13 the city’s special law enforcement actions, inspected the different business entities for 160,000 times, put 2,402 trademark infringement cases on record, the total fines were 18.8884 million Yuan, destroyed 93 units for the production and sales of fake products, sent 41 suspected criminal cases of trademark infringement and there were 45 people involved in the cases.

Shanghai Municipal Copyright Bureau promoted the work of using the legal software, paid attention to promote the construction of the software assets management system of the government agencies, the enterprises of the news publishing industry and the state-owned enterprises carried out the self-examination and rectification work of using the legal software, and promoted the hotel with more than three-star to use the legal software; completed the inspection and rectification work for using the copyrighted software by 13 key press and publishing industry enterprises, 53 hotels more than five-star and 50 Grade 2 state-owned enterprises under the Municipal State-owned Assets Supervision and Administration Commission in Shanghai; cooperated with the Shanghai Anti-pornography Office and Shanghai Culture Law Enforcement Agency to carry out the special rectification for the publications market and printing industry, and continued to carry out “Sword Network Actions”.

Shanghai Intellectual Property Administration accepted 55 different patent disputes cases, and uncovered 53 cases; strengthened the exhibition intellectual property protection, assigned 83 the patent administrative law enforcement personnel and 138 patent agents for entering 36 large-scale international exhibitions in this year, and accepted 251 patent infringement disputes complaints; cooperate with the related departments to promote the commitment activities of “Sales of True Brand and True Products, Protection of the Intellectual Property” deeply, 220 departments participated in the activity, and involved in 4373 stores.

The Municipal and District Agricultural System dispatched 3633 law enforcement personnel in the year to inspect 2801 seeds, pesticides, fertilizers operation enterprises and transgenic edible oil processing and operating enterprise, rectified 118 agriculture materials markets, accepted 21 reports and complaints, and investigated 75 illegal business behaviors.

Shanghai Quality and Technology Supervision Bureau carried the “Quality Inspection Sword” anti-Counterfeiting actions and so on, put more than 1000 cases on record in the year, the amount involving in the cases was more than 158 million Yuan, the amount of fines was more than 67.8 million Yuan, sent 25 cases to the to the local police, and destroyed 69 units.

Shanghai Municipal Tourism Administrative Commission revised and improved the Outbound Tourism Contract Model Text, Domestic Tourism Contract Model Text and other contract model texts which emphasize the responsibilities of the travel agency strictly and do not take the tourists to buy the fake and inferior products.

City management authorities further strengthened street inspections, implemented the law enforcement measures of “Five Settings” (set responsible person, set post, set time, set responsibility, set quantity), and detained more than 152,000 pieces of infringing products such as illegal audiovisual products, fake infringement book products, etc..

The municipal and district cultural law Enforcement agencies focused on the high-pressure supervision situation on the infringement of intellectual property behaviors in the printing, publications, internet and other fields, inspected and protected 18,113 various places related to the intellectual property, put 364 cases on record for punishment, investigated 682 business places without permission, destroyed 423 illegal business places, confiscated 2.61 million illegal audiovisual products (electronic publication) and 450,000 pieces (copy) of fake infringement books and newspapers publications.

Shanghai Customs carried out “Special Rectification of Fake Drugs, Food and Automobile Accessories”, “Action to Combat Exported Infringement Mobile Phones, Tablet Computers and other Electronic Products” and “Special Combat Actions of Bearing Class Infringement Commodities”, in 2012, investigated 348 infringement intellectual property cases with more than RMB 52.8 million Yuan, and investigated more than 18.7 million infringement goods cases, increasing 1.24 times year on year.

3. Arbitration and Mediation.

Shanghai expanded the intellectual property disputes arbitration, mediation and other diversified settlement mechanisms.

In the aspect of intellectual property disputes arbitration, as the professional institution under Shanghai Arbitration Commission, Shanghai Intellectual Property Arbitration Institute has 60 arbitrators with the professional knowledge and background, in 2012, it processed 81 different IP contract disputes with the amount of 106.76 million Yuan. By leading the parties to convert the combat into consultation, reduced the economic cost and time cost for solving the disputes of the parties effectively, and reduced the reduced the business risk of the parties, protected the business reputation of the parties.

In the aspect of the intellectual property mediation, Shanghai Copyright Mediation Center accepted 194 dispute mediation cases including the rights of network communication, computer software copyright and other fields, convicted 170 cases, mediated 103 cases successfully, and the success rate was 53%. The accepted cases mainly involved in the infringement; Intellectual Property People’s Mediation Committee of Pudong New District accepted 45 different IP disputes cases, mediated 24 cases successfully (including 16 copyright cases, 2 patent cases, 2 trademark cases, 1 business secret cases and 3 contract disputes cases), and the mediation success rate reached 53%. Intellectual Property People’s Mediation Committee of Yangpu District accepted 79 IP disputes cases in the whole year, and mediated 23 cases successfully (including 47 copyright cases, mediated 18 cases successfully; 16 technical contract cases, mediated 5 cases successfully).

Intellectual Property Management and Services

Related government agencies in Shanghai focused on further strengthening the intellectual property management and service by the key projects as the starting point around the development demand of the key parks, key industries, key enterprise and public institutions.

1. Promote the Intellectual Property Work of New Industries. Shanghai Municipal Development and Reform Commission and other departments requested to take on the enterprise set scientific and technological goals and IP indicators of the strategic new industrial projects and promote the creation and use of IP in implementing the strategic new industry major projects and promoting high-tech service industries, new industry technology innovation and other special projects in Shanghai.

Shanghai Municipal Science and Technology Commission carried out the targeted patent trend analysis and early warning research, research and compiled the strategic industry technology roadmap of “Integrated Circuit Key Core Equipment and specialty product and process, minimally invasive and implantation apparatus filed, intelligent robot” and other fields in the high-end medical devices, radio frequency identification, next generation broadband wireless communication, thin-film solar battery, super capacitor, the lithographic apparatus and micro-electromechanical system and other fields.

Shanghai Intellectual Property Administration carried out IP appraisal pilot work for “Tandem Solar Cell” and total three large projects, and introduced the experience; guided and supported the patent strategic research formulation work of AVIC Commercial Aero Engine Co., Ltd. and total three enterprise involving in the strategic new industry; carried out “Intellectual Property and Strategic New Industry Development” series training activities in Zhangjiang Hi-Tech Industrial Development Park; Shanghai Intellectual Property (Patent Information) Public Service Platform transplanted and constructed the thematic database of the national ten key industries and there were used gradually.

2. Promote the Intellectual Property Work of the Enterprises, Public Institutions and Parks. Shanghai Municipal Economic and Information Committee and total six departments identified 25 enterprises as the second batch of Shanghai IP advantageous enterprises with the validity of two years.

Shanghai Municipal Administration for Industry and Commerce visited 44 enterprises to give the guidance and service about the international registration, utilization and management of the trademark, trademark registration of the new industry and other aspects; visited a batch of old and famous enterprises and “Nanhui Peach” and other cultivation (farming) bases, and supported the development of the old trademark and the geographical sign and agricultural products trademark.

Shanghai Municipal Copyright Bureau supported the work that the enterprises, parks (bases) participating in the international and national excellence in competition, The Monkey King 3D of Shanghai Animation Film Studio was awarded the Works Award of “World Intellectual Property Organization Copyright Gold Medal (China)”, Shanghai Copyright Service Center/Shanghai Copyright Disputes Mediation Center were awarded as the National Copyright Demonstration Unit; carried out the Appraisal Work of Shanghai Copyright Units, Demonstration Parks, and selected 20 demonstration units (parks); set the second batch of copyright work station in Jingan, Putuo, Minhang, Jinshan District and Shanghai Radio and Television.Shanghai Intellectual Property Administration identified Shanghai Zizhu Hi-Tech and total five parks as the second batch of “Shanghai Intellectual Property Demonstration Park”, identified the National University Science Park of Fudan University and total six parks as the fifth batch of “Shanghai Intellectual Property Pilot Park”; initiated the intellectual property custodian pilot work in Shanghai Technology Innovation Center and Zhangjiang Hi-Tech Industrial Development Park (Qingpu District); guided Zhangjiang Hi-Tech Industrial Development Park to carry out the construction of “Intellectual Property Strategic Cooperation Platform of National Independent Innovation Demonstration Zone”; organized application of the national intellectual property service industry development projects actively, Shanghai Caohejing New Technical Development Zone became the first batch of the development experimental zone gathering the national intellectual property service industry, Shanghai Patent Trademark Firm and total five units became the first batch of “National Intellectual Property Service Brand Institution Cultivation Unit”.

Shanghai Municipal Public Health Bureau carried out the field research 20 health system intellectual property demonstrations, pilot units and implemented the annual performance appraisal.

3. Strengthen the Intellectual Property Information Services. Shanghai Municipal Administration for Industry and Commerce enhanced the ability of using the information technology tools to carry out the trademark supervision, issued more than 140,000 trademark early warnings for the expiration and extension of the trademark, changes of enterprise information and so on timely, completed the online records of the visit work of the famous trademark enterprises, and carried out the internal network submission for the 17^th batch of famous trademark application materials.

Shanghai Municipal Copyright Bureau completed the R & D and test run of “Works Copyright Registration Protection Application Platform” Phase I, and promoted the construction of “Creation Rights Protection” platform actively.

Shanghai Intellectual Property Administration enhanced the effectiveness of the functional construction and promotion application of Shanghai Intellectual Property (Patent Information) Public Service Platform, updated more than 2.72 million various patent information database, provided more than 80 patent information retrieval analysis topics for the enterprises, by the end of 2012, owned 5807 registered users, increasing 886 than 2011, the online database function provided by the enterprise by the platform established 826 online special databases, increasing 123 than 2011.

Shanghai Municipal Urban and Rural Construction and Transportation Commission started the construction work of Shanghai Construction and Transportation Technology Information Resources Sharing Platform, and it has been test run. The IP creation and accessibility conditions were included in the projects under research process management scope by this platform, review the completion conditions of the IP appraisal indicators in the acceptance of the scientific research achievements and achievements registration links strictly, and strengthened the collection of the IP information.

Intellectual Property Cultural Construction

The relevant departments and all districts and counties focused on the construction of the intellectual property cultural environment, integrated the resources, strengthened the cooperation, formed the intellectual property publicity and education climax, and promoted the cooperation and exchange of intellectual property.

1. Intellectual Property Publicity.

Shanghai Intellectual Property Publicity Week Committee and its members held the intellectual property publicity week series activities with the theme of “Cultivation of Intellectual Property Culture, Promotion of Social Innovation Development”, issued White Paper on Intellectual Property Development in Shanghai in the year 2011 and White Paper on Intellectual Property of Shanghai Court in 2011, announced top ten cases of Shanghai intellectual property, trademark, copyright, judicial protection, held Consulate Briefing of Shanghai Intellectual Property Protection Conditions, Press Conference of Intellectual Property Conditions of Jiangsu and Zhejiang, and Shanghai Brand Development Forum of 2012; It carried out the concentrated public prosecution, live trial, recording trial and other activities for the criminal cases of infringement intellectual property and production and sales of counterfeit commodities; Produced the intellectual property promotion display panels for showing in various occasions, compiled and printed the promotional brochures and sent them to the public; Publicize by China Intellectual Property News, “China • Shanghai” Online Interview Part, traditional media and so on; And it opened the government microblog of “Issuance of Shanghai Intellectual Property” on EASTDAY and XINMIN.CN, and the annual visitor volume of “Issuance of Shanghai Intellectual Property” on EASTDAY exceeded 3.25 million people. After releasing the new IP outline, held the special press conference and held a series of special training, and held the City Promotion Conference for mobilization and deployment; it completed the compilation work of the intellectual property chapter in Shanghai World Expo Log.

Shanghai Municipal Bureau of Public Security deepened into the communities, enterprises, schools and other places to publicize the effect of Shanghai Municipal Bureau of Public Security combating the infringement and inferior criminals by the way of publicity, case commenting and prevention tips, announced the criminal clues report methods, taught the public the prevention skills of identifying the counterfeit products, improved the social influence, mass participation and satisfaction.

Shanghai Municipal Administration for Industry and Commerce publicized the effectiveness of the trademark protection and development work as well as typical cases of trademark infringement and counterfeiting by Liberation Daily, Wenhui News, Sohu and other media.

Shanghai Municipal Copyright Bureau jointed Shanghai Anti-pornography Office to carry out Shanghai Branch Destruction Activity and Signature Activity of “Green Bookmark Action” of the Concentrated Destruction of National Infringement Piracy and Illegal Publication Activity of 2011; jointed Shanghai Federation of Literary to hold the seminar with the theme of “Copyright Strategic Development and Cultural Development and Prosperity.

Shanghai Intellectual Property Administration carried out the “Planning of Thousands of People” Experts Form, “Intellectual Property Protection and Management of Synthetic Biology” Academician Experts Forum and “Female Scientists Innovation Served by Intellectual Property” Forum; organized the intellectual property volunteers in universities to constitute the service team to deepen the enterprise, school, street to carry out the intellectual property publicity activity widely.

Shanghai Municipal Bureau of Justice recommended the lawyers with the rich experiences in the intellectual property field to participate in the special action media publicity, and explained the intellectual property cases and relevant laws and policies; organized the lawyers to take various forms to carry out the laws and regulations publicity of the intellectual property protection to the enterprises and the public.

Shanghai Urban Management Law Enforcement Department strengthened the door-to-door informing or interview for the stall holders, street merchants, carried out the publicity and persuasion of the intellectual property protection face to face, and urged the parties to give up sales of infringement commodities consciously.

Shanghai Municipal Culture, Radio Broadcasting, Film and Television Administration carried out 8 various operator legal education trainings and issued more than 4300 various publicity information during the intellectual property publicity week, publicized the importance of intellectual property protection and the basic knowledge of identifying and resisting the infringement and piracy products.

Local People's Procuratorate carried out the important deployment, stage results, typical cases, experiences and practices about carrying out operations against infringement intellectual property and production and sales of counterfeit and inferior commodities carried out by the Municipal Procuratorial Organ through the mainstream media and major news websites; carried out the legal advocacy by combining with listening to the court commenting activities, and reminded that the citizens should enhance the legal awareness of intellectual property protection in the daily production and operation activities.

All levels of courts in the city implemented the publicity and education by centralized sentencing, organization of intellectual property protection seminars, production of television feature films and other ways during 4·26.

2. Intellectual cooperation and exchange.

The domestic cooperation and exchanges became increasingly actively. Shanghai signed Nine Provinces Patent Administrative Law Enforcement Cooperation Agreement with the Intellectual Property Administrations in Guangdong, Jiangsu and so on, and signed the Intellectual Property Support Cooperation Agreement with the Administration of Kashgar of Xinjiang; held Customs Intellectual Property Protection Work Regular Conference of Yangtze River Delta Region, Patent Administrative Law Enforcement Cooperation Joint Conference of Yangtze River Delta Region, Patent Technology Transfer Exchange Conference of Yangtze River Delta Region and Patent Projects Docking and Technology Transfer Exchange Conference of Shanghai – Chizhou; completed the exhibition participation work of Shanghai Book Fair Copyright Industry Pavilion of the Fourth Beijing International Copyright Expo; organized the Judge of Intellectual Property of the city and the peer of Guangdong High People’s Court, Zhejiang High People’s Court, Beijing Intermediate People’s Court and the Patent Reexamination Board for learning and exchanges. The patent examinant practice base of Zhangjiang in Shanghai of Patent Bureau of State Intellectual Property Office accepted total 55 people of 5 batches state patent examinants for internships, research and training activities.

The international exchanges are increasingly frequently. Received the General Director of World Intellectual Property Organization Mr. Francis Gurry, Vice General Director Wang Binying and the foreign intellectual property delegation and so on, the visiting foreign dignitaries reached dozens of bathes and hundreds of people. Take on the Ninth Shanghai Intellectual Property International Forum with the theme of “Intellectual Property and Soft Power of Cities”, held the Seventh China and Japan (Shanghai) Enterprise Intellectual Property Seminar, dialogue meeting of “Improving Intellectual Property Protection Environment in Sino-US Economic and Trade Relationship”, and “Ship International Standardization Cooperation Memorandum Signature Ceremony of China, Japan and South Korea”; participated in the intellectual property law enforcement cooperation of the customs of Central Europe, China, Japan and South Korea, and carried out the law enforcement cases data exchange with the foreign customs; visit the relevant countries for investigation and exchange by group, and assigned the personnel to go to Panama, South Korea to participate in the International Intellectual Property Symposium.

Intellectual Property Talent Training.

The relevant departments promoted the construction of the various intellectual property talents team by taking the human resources capacity construction unit as the core, taking the talent training and usage as the central link and taking the high-level talents and practical talents as the key.

In 2012，in Shanghai, there were 11 people who were selected as the first batch of national intellectual property expert library, 4 people become the first batch of national patent information leading talent, 6 people became the first batch of national patent information teacher talent, 2 people were selected as the first batch of national enterprise intellectual property, intellectual property service industry leading talent, 5 people were selected as the first batch of national universities and science research institutions intellectual property leading talent. 241 people passed the national unified examination and obtained the Patent Agent Qualification Certificate. 96 people passed the examination and obtained the qualification of “Patent Management Engineer”, up to now, Shanghai had trained 865 “Patent Management Engineers”; 654 people obtained the certificate of “Shanghai Patent Practitioner”; 16855 professional technical personnel participated in the continuing education of the subject of intellectual property public demand.

The relevant department also carried out different training activities by combining with the reality of this system, and the participants were up to 493; Shanghai Municipal Public Health Bureau opened the medical patent information retrieval, analysis and use training course; Shanghai Municipal Administration for Industry and Commerce carried out Shanghai Famous Trademarks Identification and Protection Measures and trademark supervision information system practice operation training for nearly 100 trademark management cadres; Shanghai Municipal Copyright Bureau and Shanghai Municipal State-owned Assets Supervision and Administration Commission cooperated to hold the special training of “Enterprise Information Strategy and Copyright Protection”; Shanghai Intellectual Property Administration held the training courses of promoting the patent technology conversion, basic legal knowledge of the patent administrative law enforcement personnel; Shanghai Customs implemented the special training for the law enforcement skills for counterfeit medicines and auto spare parts identification of the front-line law enforcement customs personnel; Shanghai High People’s Court held the special training of the intellectual property trial, implementation of revised Civil Procedure Law.

In 2013, Shanghai will focus on implementation work of intellectual property development “12^th” Plans and a new round of intellectual property strategic outline around the goal of building the intellectual property center city in the Asia Pacific region, and make a greater contribution to Shanghai “Driven by Innovation, Development by Transformation” and “Four Centers” construction!